Chevrolet Sopranos Super Bowl

Chevrolet had a Super Bowl slot and a wild idea. Bring back the Sopranos. Not a parody. Not a cheap reference. A real reunion that felt true to the show and true to the brand. The idea was ambitious. The execution had to be flawless. One wrong note and the whole thing would fall flat.

Miya took the idea and made it real. She found the right people. The right director. The right crew. She managed the logistics of a production that had no room for error. The talent. The locations. The tone. Every detail mattered. Miya held them all.

This was a Super Bowl spot with all the pressure that comes with it. Tight deadlines. High expectations. A cultural property that fans cared about deeply. Miya balanced the need for speed with the need for craft. She did not let the ambition outrun the execution.

The spot ran during the biggest game of the year. It landed. People loved it. Not because it was clever but because it was right. The Sopranos felt like the Sopranos. Chevrolet felt like Chevrolet. The work did what great advertising does. It made you feel something.

Executing ambitious ideas is about nerve. The nerve to trust the idea and the discipline to build it properly. Miya brought both. The result was a spot that could have failed a hundred ways and did not fail once. That is the work.

Agency: Commonwealth // McCann
Client: Chevrolet