Shinola "Save Christmas"

The holiday season had started and Shinola had no cohesive marketing plan. No shared story. A young team waiting on project assignments instead of working together. Leadership could see the business trending toward the red, and the clock was already ticking. Everyone knew something had to change, but nobody had the path.

Miya came in to lead marketing and operations. She did not start by adding more work. She started with a diagnosis: where the breakdown was and what the team actually needed. Then she built the message and the go-to-market plan, brought the C-suite in and reset how the team worked. She directed the pivot across every channel.

This was a live holiday season, not a clean slate. Leadership had to buy in fast. A young team had to go from waiting on tasks to moving as one. And the work had to land across paid social, programmatic, website and YouTube at the same time. Miya held strategy and speed together so the work stayed cohesive while it moved. Within 48 hours, new creative was delivered for every channel.

Sales increased 75% after the new creative launched. The pivot stabilized performance through the holiday season. It did not fully erase the deficit, but it stopped the slide. A team with no plan found one and shipped it in two days. Miya made sure it happened.

Client: Shinola